Prime Your Website for Conversion Testing

One of the biggest trends in marketing today is to “test everything.” While conversion testing should absolutely play a huge role in an organization’s marketing activities, it is critical that your website is actually prepared and in a state ready-

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Best-in-Class eCommerce Website Reviews

To accompany our Best-in-Class eCommerce List, we recorded what we like about each site on our list in the form of a review.   eBags.com A recent addition to our Best-in-Class eCommerce List, and here because of their excellent Mobile site-

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Compare Top eCommerce Sites

We have taken many of the sites on our best-in-class eCommerce list (for conversion rate purposes), and compared them across 112 points.  In this comparative analysis, we not only look at the features, but allow you to dig deeper to-

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Top 5 Magento Conversion Fixes

When we optimize eCommerce websites built on Magento, we often do the same things over and over again to increase conversion rates.  These optimizations are not limited to eCommerce sites built on Magento, but many Magento sites have  these pitfalls. Our-

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Our Best-in-Class eCommerce List (for conversion rate optimization purposes)

UPDATED May 12th, 2015:  Since June of 2013, I have published this list of best in class eCommerce sites we, as eCommerce conversion rate experts, look to and consider the best eCommerce Websites (validated from our own tests). These sites are awesome-

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Dear Google Trusted Stores

Dear Google Trusted Stores, We love you!  We just wish people knew WHY. Before we go too far, please know we are the official badge testing partner to McAfee, Symantec, Stella Service and AllClearID, have at least 5 trust factor-

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User Testing to Increase Conversion Rates

Website user testing is now cheap on a per user test basis. Every website should undergo interface testing. If you need user experience testing, and at a great price, read this review.

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Websites are Sales, not Marketing

Take This “Internet Sales” Test For Your Site Take a look at your website, now pretend that each word on the homepage is being said to one of your prospective customers after they said “I might want to buy from-

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How to Calculate Your Site’s Real eCommerce Conversion Rate

An online business lives and dies by its conversion rates. While it is always tempting to generate more traffic to a website, it rarely makes sense if the website can not convert visitors into paying customers or sales leads.

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Website Architecture Strategy

For a lot of years, website owners have organized websites as they saw their business. For those same # of years, months, days and hours, visitors to those sites have had trouble finding what they were looking for.

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4 Online Sales Success Pillars

A lot of people do not understand Internet marketing fundamentals . So, for the local, niche and small business people reading this blog, I think it is vitally important to cover the fundamentals around internet business strategy and make sure they are understood and valued, as successful internet marketing strategies will not happen if each Pillar is not given its due attention.

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Homepage Strategy & Tips

Homepage Strategy and Theory are often overlooked. If more than 12% of the visitors to your homepage leave right away, you may need to read this. This is not technical, this is what your need to do as a business.

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How to Increase eCommerce Conversion Rates with Identity Theft Protection Seals: Case Study

Results Summary A 14% improvement in online sales was seen from properly optimizing the AllClear ID Guarantee trust seals and elements on CookiesKids.com. Organic search traffic’s conversion rate increased 30%. Test Parties AllClear ID delivers helpful and easy to use-

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How the STELLA Service Award Increased eCommerce Conversion Rate: Case Study

Results Summary A 77% tested improvement in online sales was seen from strategically placing and optimizing the STELLA Service Award seals on Tackledirect.com. Test Parties STELLA Service rates the customer service performance of major online stores to highlight the best-

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Norton Security Seal Increases eCommerce Conversion Rate by 11%

Results Summary An 11% improvement in sales, and a 52% lift in sales from paid search was achieved by placing Norton Secured Seal (powered by Verisign) strategically throughout the site. Customer Profile “By selecting Norton, the leading SSL provider, and-

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