For a lot of years, website owners have organized websites as they saw their business. For those same # of years, months, days and hours, visitors to those sites have had trouble finding what they were looking for.
A lot of people do not understand Internet marketing fundamentals . So, for the local, niche and small business people reading this blog, I think it is vitally important to cover the fundamentals around internet business strategy and make sure they are understood and valued, as successful internet marketing strategies will not happen if each Pillar is not given its due attention.
Homepage Strategy and Theory are often overlooked. If more than 12% of the visitors to your homepage leave right away, you may need to read this. This is not technical, this is what your need to do as a business.
80% of websites have adequate traffic to achieve their goals, they just don’t handle it well.